武汉格力空调售后维修点
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为什么格力空调的盈利能力最强?

文章出处:武汉格力空调维修中心    发布时间:2015-01-26 11:24:05    点击:

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二是格力掌握空调核心科技,对空调产业链条的布局极其完备。从空调的研发、设计到生产、检测,再到安装、维修,直到回收、拆解,格力的自有专业机构均可全部高效优质地完成。格力旗下拥有凌达、新元、凯邦、格力电工等众多专业化的子分公司,对空调的压缩机、蒸发器、冷凝器、控制器、电机、电容、电子膨胀阀、节流阀、分歧管、风叶、线路、滤网、芯片、程序、插座、钣金件、注塑件等等,均可完全自产。相较于产业链条不完备的其他空调品牌,格力空调的配件稳定性和采购经济型极其明显,格力空调拥有显著的制造成本优势。
众彩网 三是格力的销售渠道十分稳固、健全,自主性很高。自2004年舍弃国美渠道后,格力自建实体专卖店渠道的数量和格力空调的销售额便开始逐年飞速递增,2005年首次跃升为全球空调销售额冠军,到2014年已宣称专卖店数量“超过三万家”。格力的区域性股份制销售公司的营销模式,让格力对销售网络和销售规则享有极高的话语权,补齐了格力对于研发、生产和销售、服务四大环节的权力闭环。与一般空调企业不同,格力空调不仅赢得了生产的利润,也赢得了研发的利润,还借助渠道和规则分享了销售、服务的利润。  

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五是格力具有与时俱进、迎风蜕变的勇气。格力从“好空调 格力造”走到“掌握核心科技”,再到“让天空更蓝 大地更绿”,而现在又提出了“科技改变生活”,理念与追求与时俱进,形象和作风不断创新。格力目前正在进行制造业的自动化和智能化的自我改造,尝试精细生产和个性生产,结合互联网思维为用户制造恰好完全满足需求的产品。格力空调从定频走向变频,再升级至双级变频,并首先迈入光伏空调时代,开拓创新的步伐有序而持久;格力空调从国内走向国外、由线下切入线上,开辟市场、设立工厂,开设“格力商城”等一系列网上销售渠道,自我突破的抉择稳妥而坚定。武汉格力空调维修:400-888-2362
      

 


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